%20(1).png)
The Executive Eye by DRI
Welcome to The Executive Eye, the official podcast of Direct Recruiters, Inc. (DRI) Since 1983, we have been at the forefront of relationship-focused executive search, and now we’re bringing our insights directly to you. With an eye for excellence, our podcast shines a spotlight on the diverse industries and expertise that define our world.
Join us as we delve into the dynamics of executive recruitment, sharpen your business acumen, and offer clarity on navigating the evolving landscape. Each episode brings you a clearer perspective on the nuances of executive search, straight from experienced recruiters who specialize in this field.
Whether you're a seasoned professional or aiming for the C-suite, "The Executive Eye" will keep you informed and enlightened. Tune in and gain valuable insights to enhance your career and leadership potential. Keep your eyes and ears open—your next big opportunity could be just a listen away!
The Executive Eye by DRI
Market Mastery: What It Really Takes to Own Your Niche with Matthew Cohen & Marty Shapan
In this episode of The Executive Eye, Matthew Cohen is joined by Marty Shapan of Kaye/Bassman for a deep-dive into a concept that separates average professionals from trusted market leaders: Market Mastery.
Together, Matt and Marty break down what it truly means to master your niche—from building deep industry expertise to becoming a go-to advisor rather than just another service provider. They share pivotal moments in their careers, practical strategies for developing real subject matter authority, and how to maintain a competitive edge in a world of surface-level insights and AI-generated noise.
You’ll learn:
- How to build credibility and trust through knowledge
- The habits that keep experts sharp
- Why curiosity matters just as much as confidence
- How to shift from reactive to insight-driven leadership
Whether you’re new to a niche or looking to elevate your presence in the market, this episode is packed with actionable advice for recruiters, leaders, and professionals across industries.